PERFPRMANCE MARKETING | APP MARKETING SPECIALIST | RETAIL MARKETING EXPERT

I am a results-driven Performance Marketing professional with 6 years of experience in scaling mobile applications, driving lead generation, retail sales, and optimizing web sales. My expertise spans performance marketing, user acquisition, retention strategies, and data-driven optimization. Over the years, I have successfully managed high-budget marketing campaigns exceeding ₹10 Cr per month, delivering exceptional results such as 2X+ LTV, 6X+ ROAS, and a 70% reduction in CAC. My impactful work has garnered recognition from Google, with select campaigns being featured as case studies in the mobile app growth space. I am deeply passionate about leveraging advanced analytics, multichannel engagement, and conversion rate optimization to accelerate app installs, boost retail sales, enhance user LTV, and drive significant revenue growth.

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A modern smartphone displaying a shopping app with a focus on winter savings offers, set against a kitchen background. The smartphone screen shows an app interface with search options and promotional content. Sunlight is filtering through large windows, casting reflections on a dark kitchen countertop.
A modern smartphone displaying a shopping app with a focus on winter savings offers, set against a kitchen background. The smartphone screen shows an app interface with search options and promotional content. Sunlight is filtering through large windows, casting reflections on a dark kitchen countertop.
A web page featuring a promotional message about creating mobile apps from data. The headline text emphasizes transforming data into beautiful, powerful mobile applications. Below the headline, there is an image of a smartphone interface displaying app previews with a toolbar and menu options. The user interface is sleek and modern with a soft pastel background gradient.
A web page featuring a promotional message about creating mobile apps from data. The headline text emphasizes transforming data into beautiful, powerful mobile applications. Below the headline, there is an image of a smartphone interface displaying app previews with a toolbar and menu options. The user interface is sleek and modern with a soft pastel background gradient.
A person is holding a smartphone displaying an analytics or insights screen with various metrics and numbers. The individual is wearing a casual white shirt and a watch with a black band. The surrounding environment includes an indoor plant.
A person is holding a smartphone displaying an analytics or insights screen with various metrics and numbers. The individual is wearing a casual white shirt and a watch with a black band. The surrounding environment includes an indoor plant.

Projects

A digital dashboard displaying various analytics charts and graphs. There is a line graph showing user engagement over time on the left, a section with total revenue marked as $74K, and bar charts illustrating user statistics by region. The central section highlights users in the last 30 minutes, focusing on different countries such as the United States, Canada, India, Pakistan, and Brazil.
A digital dashboard displaying various analytics charts and graphs. There is a line graph showing user engagement over time on the left, a section with total revenue marked as $74K, and bar charts illustrating user statistics by region. The central section highlights users in the last 30 minutes, focusing on different countries such as the United States, Canada, India, Pakistan, and Brazil.
Case Studies

Dive into successful projects showcasing Apps, Websites growth and retail sales strategies that drove impressive revenue and enhanced performance marketing outcomes.

A smartphone displays analytics data with graphs showing views, downloads, and likes. It is resting vertically on a white dock next to a small potted succulent plant. In the background, a large computer monitor is partially visible, along with a closed laptop and a white wireless earbud case.
A smartphone displays analytics data with graphs showing views, downloads, and likes. It is resting vertically on a white dock next to a small potted succulent plant. In the background, a large computer monitor is partially visible, along with a closed laptop and a white wireless earbud case.
Client Success

Discover how I helped clients achieve remarkable results through innovative strategies and captivating animations, leading to significant revenue growth and enhanced brand visibility.

Work Experience

With over 5.8 years of experience, I specialize in performance marketing, app growth, and retail sales, driving significant revenue and enhancing brand visibility through innovative strategies and unique animations.

Experience

Driving Performance

Expert in scaling orders (New & Existing) and boosting ROAS effectively.

A smartphone displaying subscriber statistics with a rising graph and specific numbers on a red background sits on a desk beside a silver laptop. A green plant leaf is partially visible on the left side of the image.
A smartphone displaying subscriber statistics with a rising graph and specific numbers on a red background sits on a desk beside a silver laptop. A green plant leaf is partially visible on the left side of the image.
Career Highlights

Astroyogi – Achieving 2.5X Roas Increase

  • Led targeted ad campaigns, optimized retention strategies, and spearheaded conversion rate optimization (CRO) initiatives.

  • Delivered a 105% increase in ROAS and doubled the number of orders from retention campaigns.

  • Reduced Cost Per Order (CPO) by 65%, significantly boosting profitability and supporting market expansion.

Rajesh's unique animations transformed our website, enhancing user engagement and showcasing our brand effectively. His expertise in performance marketing is truly impressive.

CA Mahendra Aggarwal
MD, Energie Fitness

★★★★★

Innovate

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Imdigitalrajesh@gmail.com

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