Core Expertise & Certifications

App Growth & Performance Marketing:
Google Ads (Search, PMAX, YouTube, Shopping, Display, UAC), Apple Search Ads, Meta Ads, Bing Ads, TikTok Ads, Amazon Ads, Flipkart Ads, Twitter Ads, LinkedIn Ads, Affiliate Marketing.

Mobile Analytics & Attribution:
Google Analytics, Firebase, Adjust, AppsFlyer, CleverTap.

Retention & Engagement:
Automated Journeys, Push Notifications (PNS), WhatsApp, SMS, In-App Messaging.

Programmatic & Native Advertising:
DV360, Taboola, Outbrain.

Growth Strategy:
Multichannel campaign execution, funnel optimization, A/B testing, and conversion optimization.

Affiliate Marketing Partnerships:
Google Pay, Cred, Paytm, Jio Cinema, AppNext, Affle, Disney+ Hotstar, Netcore, and others.

Key Certifications:
Google Ads (Search, Apps, AI-Powered Shopping Ads), Advanced Google Analytics, Apple Search Ads Certification, AppsFlyer Certification, CleverTap Mobile Engagement & Journeys, SEMrush SEO Certification.

PROFESSIONAL EXPERIENCE

Performance Marketing Manager
Zeno Health, Mumbai | Feb 2025 – Present

Leading end-to-end performance marketing across mobile apps, retail, and website sales, specializing in user acquisition, retention, and lifecycle marketing.

• Scaled Web Sales, Retail Sales, and Mobile App Installs (Android & iOS) through Google UAC, Apple Search Ads, and Meta Ads, reducing CAC by 55%.

• Launched retargeting and retention campaigns to reduce funnel drop-off and increase transactions per user (TPU).

• Led Google UAC, Apple Search Ads, PMAX, VAC, and Meta Ads for high-LTV user optimization.

• Executed campaigns to drive new and existing store billings and footfall growth.

• Conducted A/B testing on creatives, landing pages, and user onboarding, improving conversion rates.

• Managed a multi-crore monthly budget, achieving 5x+ ROAS.

• Launched personalized push notifications, WhatsApp, and in-app messaging to boost DAU & MAU.

Assistant Manager – Digital Marketing
Astroyogi, Gurgaon | Nov 2021 – Jan 2025

Directed growth marketing for mobile apps and website sales, with a focus on user acquisition, retention, and engagement.

• Scaled installs and advanced campaigns (tCPA, tROAS) via Google UAC, Apple Search Ads, and Meta Ads, achieving a 70% CAC reduction.

• Led affiliate campaigns with partners like Cred, Paytm, GPay, and Affle.

• Designed CleverTap retention strategies, increasing user engagement by 40%.

• Managed multi-crore monthly budgets, maintaining 6x+ ROAS.

• Enhanced user journeys through personalized notifications and lifecycle marketing.

• Case Study Highlights:
  Delivered a 2.5X ROAS increase, optimized user retention, and exceeded industry benchmarks for cost efficiency.

Associate – Digital Marketing
Holistik Digital, Gurgaon | May 2021 – Oct 2021

Managed growth campaigns across multiple industries for Android, iOS, e-commerce, and branding clients.

• Achieved 250% growth in app downloads via Google UAC and Meta Ads.

• Optimized TCPA and TROAS campaigns to drive higher eCommerce order volumes.

• Led marketing for notable brands such as The Jewel Hut, Simsim, Welligogs, Zingbus, Moneycontrol, and more.

• Developed and executed search, shopping, app, display, and YouTube Ads strategies.

• Improved conversion rates through A/B and multivariate testing.

• Leveraged Appsflyer and GA for data-driven optimizations.

Digital Marketing Specialist
Energie Fitness, Delhi | Dec 2019 – Apr 2021

Focused on driving website sales, lead generation, and user retention campaigns.

• Improved overall conversion rates by optimizing creatives and bid strategies.

• Increased retention through high-LTV lookalike audiences.

• Managed CRM platforms for segmentation and lifecycle marketing.

• Led strategic sales campaigns that boosted conversion rates by 24% and reduced CAC by 44%.

• Grew transacting users by 20% through targeted partnerships and campaigns.